CMB招商银行多媒体展览馆

　　As China's premier listed bank, China Merchants Bank urgently needs to create brand awareness by using digital multimedia to revamp their Heritage Center.

　　The purpose of the Heritage Center is to prepare for the next chapter of the bank development.

　　We aim to create a humanistic approach with an automated guided tour and interactive multimedia concepts, reflecting CMB's progressive spirit.

　　We adopted a streamlined approach for our design, changing the limited rectangular space into a wide area, avoiding the bearing structure and creating the world's longest continuous projection wall.

　　This innovative design lets the visitors experience the streamlined approach from the start to the end by viewing the curved and continuous wall.

　　When considering the interactive design, we attempted to achieve an active interaction with visitors. Through this two way interaction, it clearly portrays the milestones of bank’s progress, philosophy and belief in China banking industries.