中绘社设计丨城市牧场的自然原味——原牛道福田店

　　城市牧场的自然原味——原牛道福田店

　　设计单位：中绘社设计事务所(www.midcn.net)

　　设计师：许思敏、林佳、梁恩、曹苑

　　项目面积：1700㎡

　　完工时间：2016年10月

　　项目地点：深圳市福田区现代国际大厦

　　摄影师：范文耀

　　牧场，不仅仅是“风吹草低见牛羊”的美丽风景，更代表着“诗和远方”般的自由生活。久居城市的人对自然的疏远和隔离，在原牛道福田店将会消失于无形。

　　中绘社在前门入口处营造灌木丛和地被景观，黑白花奶牛散布其间，已让一股安静、怡然的感觉扑面而来。开放式橱窗展示新鲜的牛肉与切肉师傅的娴熟刀法，更撩动想要大快朵颐的满腹食欲。

　　追随淡淡的肉香踏进用餐空间，目光所及处皆诠释了“城市牧场”的设计主题。红砖、木材、花岗岩等材料的综合运用，塑造了英国工业革命时代鼎盛时期的街景风格。齿轮壁挂、原木铁架、老式留声机以及各种欧式摆件，赋予了空间复古典雅之中又夹带帅气工业风的时代气息。

　　空间依据不同功能和情景进行切割。接待收银区背景的灵感来源于工业时期的机械打字机;卡通小汽车成了客人最喜欢的拍照区;有仿英伦火车车厢用餐区及英伦邮局的圆形包厢;还设置有开会与聚餐相结合的VIP包厢，在区域与区域间重叠错落，韵味不尽。俏皮的主题挂画与金属吊灯，搭配皮革柳钉的家具及仿真绿植，将古朴的牧场元素全盘托出，凸显自然原始、怀旧情怀的空间氛围。

　　中绘社以设计的角度，解答着人们愈加渴望亲近自然的原因。而原牛道福田店的牧场装饰元素也好，原切原味的优质肉源也好，只希望让全身心的感觉通道来唤醒都市人对自然的最初记忆。

　　The Natural Flavor of Urban Ranch - WE NEW DO Beef Hot Pot Restaurant

　　Design company: Middle Interior Design Shenzhen Ltd. (www.midcn.net)

　　Designers: Xu Simin, Lin Jia, Liang En, Cao Yuan

　　Project area: 1,700 ㎡

　　Completion time: October 2016

　　Project location: Modern International Building, Futian District, Shenzhen

　　Photographer: Fan Wenyao

　　Ranch is not just about the beautiful scenery as the verse says "As wind lowers grass livestock cannot hide", it also represents the free living of "future and sceneries". Alienation and isolation from nature on the inhabitants of cities will disappear in WE NEW DO Beef Hot Pot Restaurant.

　　MID creates bushes and ground cover landscaping, where holstein dairy cows are interspersed, showing a quiet and pleasant atmosphere. The open windows display fresh beef and skilled way of cutting, so as to stimulate the appetite.

　　Following the slight flavor of beef and stepping into the dining room, everywhere we could see is an interpretation of the design theme "urban ranch". With the integrated use of red brick, wood, granite and other materials, it shapes the streetscape in the heyday of British Industrial Revolution. A variety of European-style ornaments, such as gear wall hanging, log iron frame and old-fashioned phonograph, make the space retro and elegant with the spirit of cool industrial style.

　　The space is divided according to different functions and scenarios. The background of the reception area is inspired by the mechanical typewriter of the industrial period; the cartoon car has become the customers' favorite photo-taking area; there are dining area with imitation of the British train carriage and round box like the British post office; VIP boxes with meeting and dining functions are set up among different areas, overlapped and scattered to create endless flavor. Playful theme hanging paintings and metal chandeliers are matched with leather rivet furniture and simulation green plants, which show all the primitively simple elements of ranch, highlighting the natural primitive and nostalgic atmosphere.

　　In the design point of view, MID answers the reason why people increasingly eager to be close to nature. No matter the decoration elements in WE NEW DO Beef Hot Pot Restaurant, or the freshly sliced original quality beef, the restaurant aims to wake up city dwellers' original memory of nature through both physical and mental feelings.