全球领先营销机构-大象群文化传媒办公设计

　　全球领先营销机构-大象群文化传媒办公设计

　　设计公司：寸DESIGN

　　主案设计：崔树

　　位置：北京市朝阳区南岸一号信安门A座

　　功能：传媒文化创意办公空间

　　面积：4100㎡

　　设计时间：2017年

　　竣工时间：2017年

　　主要材料：毛竹、水泥板、秋香木

　　摄影师：王厅，王瑾

　　北京，一个欲望尤为混杂的多元化大都市。每个人都企图在这偌大的城市空间里寻觅一份小小的归属感、认同感。即使精神紧张、雾霾困扰，依然义无反顾。办公空间却成为我们在这座城市里所呆时间最长的场所。大象群有句话说：引领新传播时代的力量，源自永不停息的创意灵魂。作为一家以数字整合传播见长的公司，开放性和多元融合文化，也让我们在它的空间结构设计初期就以开放性以及高度的人性化的设计构思，加上富有奇思创意的美学构想不断地渗透到设计之中。

　　对于我们来说，做设计不单单是使用一种手法，我们更想在每次设计里寻找一种科学的方法，特别是面对办公空间，方法的思考是更连贯和有逻辑的，所有的运用都是为了这个空间的使用者。在我看来“装”是一个动作的过程,“饰”则具有遮掩、美化的意味。随着时间的推移,人们开始厌倦钢筋混凝土的“森林”与闪着弦光的镜面玻璃,更多的是对贴近生活的材质温度的追求，我们将竹子的元素运用在这里，并还原其本身的色彩。艺术必须出自于大自然,因为大自然已为人们创造出最独特美丽的造型.

　　第一层空间里我们将单一几何体切割、打散、分离或移动，进行重新组合、摆放，但在感觉上能显示和可回归分解前的空间形态。这种手法不仅使大象群办公空间在保持内在形象联系的同时变得像拼图游戏一样生动有趣，而且能解决许多实际的功能问题，如采光通风、动线组织、功能分区等。空间的关系无非就是加减法则。在这层里用到的加法就是在单一体块上附加几个相同或不同几何体共同组成，保持它们的主次关系的同时突出空间的形象与表现力。而减法却是在原造型上扣挖，掏空，局部切削，形成新的形体并使之适应功能需要。让体块有着更生动的阴影，更具雕塑感。

　　每个体块的地面和天花都隐藏着光源，即使是在晚上，它也会被光感形成独立的空间。简约与唯美、明晰与蒙胧、真实与虚幻的多维互补的设计语言——消解、重构，在多元复合的结构中建构富有创意的视觉空间。

　　在大象群办公空间里不但体现出其行业的特性，同时将自身文化和审美价值观给予充分表达。要有一定的领域感和私密性，又与大空间有相当的沟通。这就满足了群体与个体在大空间中各负其职、融洽相处，也是大小体块之间的关系。

　　竹子作为一种建筑材料代表了古代亚洲建筑体系的内涵，而中国它的产量是足够支撑装饰材料的消耗的，并且有着高韧性、可塑性强的特点。在连接顶层的楼梯部分，我们没有再让竹子继续沿用直线语素。建筑设计师高迪曾经说过:“直线属于人类,而曲线归于上帝”。这种为人们创造出超越建筑本身,超越自然灵魂的曲线,才能够真正的让心放松,徜徉在遥远的遐想里.所以我们在楼梯部分以及一层的顶面部分做曲线拼接，延续而上。简单几何线条在室内空间中的运用就是这样产生，不再单单是那些传统元素的堆砌，更多的运用自然，着手经过计算打造的空间。正是为了这个空间才有了界面;为了这个界面才有了材料，才有了结构和构造，才有了实体。形成室内空间中流淌的韵律。

　　当下的生活节奏加快使人的行为表现出更加明确的目的性和捷径意识，我们不再拘泥于固定的办公时间、地点。直线的行为准则成为流动空间的又一设计量尺，人的曲线审美心理也和直线行为活动在现代流动空间设计中表现出多元的契合状态。好的办公室应该是有容度的，每一个人都能找到自己与自己的一寸天地。好故事固然好听，但好设计应有自己的生命力。好的设计本身应该自己成立，而不依附于好故事。做设计更是一个理性的思考过程，故事自身不形成好设计。

　　Space Design of Elephant-Parade Office-the world's leading marketing agency

　　Design Company : CUN Design

　　Chief designer: Cui Shu

　　Location: Building A, Xinanmen, Nananyihao, Chaoyang District, Beijing, China

　　Type: creative media office

　　Area: 4100㎡

　　Design Time: 2017

　　Completion time: 2017

　　Main materials: moso bamboo, cement slabs, dyed oak

　　Photographer: Wang Ting, Wang Jin

　　Beijing is a complex diversified metropolitan, where everyone attempts for a small sense of belonging and identity. Even troubled by life stress as well as the Fog days they still went ahead. While the longest time of a day people spend is in office.

　　Elephant-Parade said that the power leads new communication era comes from continuously creative spirit. As it is a communication company which specializes in digital integration, openness and diversity culture, we keep penetrating openness , humanized concepts and creative aesthetic ideas constantly into its space structure design.

　　In our opinion, the process of designing is not only simply doing but also beautifying life. With time goes on, people began to be weary of the "forest" of reinforced concrete and the string light mirror glass, and the more they pursuit of is materials that are close to life. Hence we used bamboo elements in Elephant-Parade’s office and restored its color. Art must come from the nature, since it has already created the most unique beautiful models for people.

　　In the first layer, we cut and broke the single geometrics space, while being able to be recombined and re-displayed, it feels like that it shows and could returns to the original space form. In this way, internal communication function of Elephant-Parade 's office is maintained while being as vivid and interesting as jigsaw puzzle. Meanwhile, it solves the problems of many practical functions, such as lighting and ventilation, line organization, functional partition, etc.

　　The relation of space is about adding and subtracting. In this layer, several geometry of same or different shapes are added to a single piece, while major and minor relationship is maintained, the image and expression of space is highlighted. And subtraction is cutting and emptying the original shape to form new shapes to meet the need of space functions. This makes the blocks have a more vivid shadow and a deeper sense of sculpture .

　　Floor and ceiling of each block has hidden lights, so even in the evening independent space could be formed. Simple and beautiful, clear and dazed multidimensional design language – digestion and refactoring constructs creative visual space in the structure of the multivariate composite.

　　The office space of Elephant-Parade not only reflects the characteristics of the industry, but also fully expresses its cultural and aesthetic values. While small spaces have a certain sense of privacy, they communicate with the big space. Thus group and individual spaces exist harmoniously and get their functions performed. This is also the relationship between big and small blocks.

　　Bamboo as a building material represents the connotation of ancient Asian architecture system. Its output in China is enough to support the material consumption, and has the characteristics of high toughness and high plasticity. At the top of the stairs, while using bamboo, we made it curve. Architect Gaudy once said: "the straight line belongs to men, and the curve to god". Obviously, the curve, which conveys something beyond the building, is what really makes our heart relax and feel like walking in a distant daydream. So we make curve splicing in the stairs and the top of the first layer to extend the flowing of the space.

　　Geometric lines in the interior space is adopted in this way, where nature is better used and no more piling up of traditional elements . The interface exists for the purpose of this space, and because of this interface, there are materials, structure, construction and entity. And a flowing rhythm in the interior space is formed.

　　Due to the rapid pace of life, the behaviors of people show more clear sense of purpose and shortcuts. Their straight lines of conducting code become another design standard of flowing space. In modern space design, people's aesthetic appreciation of curve and their linear activities agree with each other better. Nowadays, people are no longer limited by fixed time and space to work, while revolutionary change has happened in their concepts of work and working forms. A more cozy and relaxing work atmosphere is demanded by people to organically integrate with life.