Shenzhen Mind the Sea Sales Gallery
I think there will always be a person, like me, standing between heaven and earth. We are separated by the distance of time and space, looking at each other, and feeling sympathetic. That's enough for me. – The Lost Horizon.
The new-type neighborhood construction in Shekou,Shenzhen is prosperous. Mind the Sea Phase I and Phase II, which separated by a street, were built in five years consecutively. When Phase I is still young, Phase II has already risen. It seems that a contrast perspective is introduced: the old and the new exist at the same time. So how to create an effective connection to eliminate the embarrassing situation of the old one and further present the life vision for the new one?
Most of the stories about Shenzhen are gorgeous, and most of the discussion about time is one-sided. The best way to subvert the inherent impression and concept is to deconstruct the original context, set up the contradictory relation to be explored, and reflect from different angles. At an unremarkable street corner and in limited space, BLVD designers reconstruct the original ordinary residential to a serious and facetious sales gallery with straightforward and concise language.
The architectural design concept is continued inside the space. The overlapping and staggered composition of the bricks creates a geometrical aesthetics on the wall; the subtle lighting layers gives the space a more dynamic impression; the illumination orientation even enhances the beauty of the geometrical abstraction of the space. Attracted and guided by the feature wall, one will be amazed by the pure and unified scenery and display ambience both sensually and visually.
Restricted by the solid walls of the original building, showroom and business chatting room have separate entrances. In order to create continuous space experience, BLVD designers reconstructed parts of the façade. The glazed curtain wall，gently rotating to face the main road as if a delicate showcase, becomes the entrance of the sales gallery that attracts the view from outside. The steps on the long and narrow corridor connecting reception hall, AV room and modelling display room turns the otherwise long and narrow corridor into a very interesting visit journey.
The application of U-Home system in the sales gallery creates a more environmental-friendly and comfortable space experience. Well, it limits the use of wall materials – instead of luxurious upholstery or stone wall, the perforated aluminum board wrapping not only meets functional requirement but also gives the space a sense of futuristic industrial design. The use of GRG materials at corner area is not only a nice textured detail, but also help avoids eye-sore gaps and creates an elegant and minimal effect in the space.
The whole hue is mainly white. White is the biggest load, with the most open approach to face various possibilities and with the greatest extent to embrace the future.The gesture bar and leisure chair, with friendly attitude, encourage interaction between customers and community residents.Each coherent and transparent functional space, through different forms of art, become different art scenes. The deep and delicate emotions contained in the scene can be felt vaguely. The resting stools can be seen everywhere and the well-arranged artworks express the life attitude of "heart is home", and at the same time create the opportunity to think.
The direction of heart is not far away; the fear of future, and the reminiscence of the past have faded away. In this deconstruction of the concept and definition of space, the boundaries of time and space melt. What the viewer can feel are the rhythm of life and emotional circulation brought about by the silence and joy, as well as the courage and wisdom to calmly face life.
The complexity of design and creativity is reflected from the perspective of space: the designer is the most important one among numerous core creative elements. With designers’ creation, various objective existences and occasional elements can be integrated, thus releasing pure and independent works. Mind the Sea Sales Gallery, as it should be, not only demonstrates the spirit of environmental protection, modern and innovation, but also transforms into a free and peaceful spiritual space with the exploration and thinking of the users.
Project name: Shenzhen Mind the Sea Sales Gallery
Construction unit: Wanxia Real Estate Com., Ltd.
Project area: 269 sqm
Project location: Shenzhen
Design time: December, 2015
Completion time: November, 2016
Design company: BLVD INTERNATIONAL.
Key Designers: Liu Honglei, He Haijun
Participants of Design: Liang Xiaomei, Wang Ting, Xia Menghan
Photographer: Ouyang Yun