Our knowledge and belief in design, as well as our mission, originate from
two words “Substance and Principle”. “Substance” is the essence while
“principle” is the law, the rule, and our tenet. In regards to design, substance
lies in function, is given function, and has it’s meanings.
Fundamentally, design is used by people. If there is no demand, there will
be no requirements. We believe substance is the foundation and our foundation is
principle. Starting from our actual interests, we provide quality design
concepts, advocate natural views, focus on substance, and use them all to create
more spiritual and material wealth for society, albeit in a practical way.